The lead was never the problem. The gap before the contract is.
A remodel is a considered purchase, with weeks or months between first enquiry and signed contract. Most contractor marketing stops at the enquiry. As a contractor marketing agency we build the whole path: contractor SEO so the right homeowners find you, contractor lead generation that qualifies budget, scope, timeline and location before anyone drives out, estimate follow-up that actually runs, and reporting tied to signed jobs.
$63
Average Google Ads cost per click on “contractor SEO” — contractors are paying to learn how to stop paying for leads
Google Ads keyword data, US, October 2026
- Budget, scope, timeline and location asked before a site visit
Qualified first
Budget, scope, timeline and location asked before a site visit
- Followed up on a schedule, not when the office has time
Every estimate
Followed up on a schedule, not when the office has time
- A findable page for each finished job, by service and area
Per project
A findable page for each finished job, by service and area
- Spend traced to signed jobs, not to form fills
To contract
Spend traced to signed jobs, not to form fills
The pressure this sector is under
Not a market-size slide. The three things we hear in the first ten minutes of nearly every call in this industry.
- 01
Estimates are spent on people who were never going to buy
An enquiry arrives with no budget, scope or address, and the only way to learn more is to drive out. Site visits and written estimates are expensive hours, and they go to whoever asked first rather than whoever fits.
- 02
Estimates go out and nothing follows
The homeowner compares bids for weeks while your team is on site. Nobody calls back, because no system does it, and the job goes to the contractor who stayed in touch.
- 03
Finished work nobody can find, spend nobody can trace
Your completed projects are your best sales material, and they sit in a camera roll. Meanwhile money goes to ads, directories and bought remodeling leads, and nobody can say which produced a signed contract.
What we build for contractors and remodelers
Ordered the way a job moves: found, qualified, estimated, signed. Contractor lead generation only pays when every step after the enquiry holds.
Lead qualification on the first call
An AI receptionist answers while your team is on site, asks your scoping questions — project type, rough budget, timeline, address — and books a consultation for enquiries that fit. It hands over to a person on request.
Moves: Site visits spent on fitting projects
Web-form follow-up & consultation booking
Every form enquiry gets a prompt text or email that collects the missing scope details and offers real calendar slots, so a half-filled form becomes a booked conversation.
Moves: Enquiry-to-consultation rate
Estimate follow-up sequences
Each estimate starts a follow-up schedule paced for a slow decision. Questions go to the estimator, and the sequence stops once the homeowner answers either way.
Moves: Estimate-to-contract conversion
Contractor SEO & project pages
Local SEO built on the work itself: a maintained Google Business Profile, service pages by trade and area, and a portfolio page per finished project with what was done and the photos to show it.
Moves: Local search and map presence by service
Pinterest & visual search for remodels
Homeowners collect ideas for kitchens, bathrooms, additions and outdoor living before they call anyone. We publish your finished projects where that happens, each linked to its project page.
Moves: Early-stage discovery of your work
Visibility in AI assistant recommendations
When a homeowner asks an assistant who to hire for a remodel nearby, the answer draws on reviews, directories and structured data about you. We make those consistent and monitor what assistants say.
Moves: Presence in assistant recommendations
Attribution from enquiry to signed contract
We connect your CRM or construction-management software — JobTread, Buildertrend or similar — to call, form and ad data, so each signed job carries its source. General contractor marketing should be judged on this.
Moves: Cost per signed job by channel
What we will not build, and why
Every sector has rules that decide what can be built and what can only be demoed. We'd rather state ours before the scoping call than discover them in a security review.
Licence, bond and insurance claims stay accurate
We publish only the licensing, bonding and insurance details you can document today, and recheck them on a schedule. We will not write “licensed and insured” where it isn't true.
No AI price quotes on work that needs a site visit
The agent qualifies and books; it does not price a kitchen over the phone. A number given without seeing the house becomes the number the homeowner holds you to.
Project photos and addresses need permission
A project is published only with the client's consent, and never with a street address unless they have agreed to it.
Reviews are real and requested from everyone
We ask every client for a review at handover. We will not write reviews, pay for them, or ask only the happy clients.
Calls are disclosed and recorded lawfully
The agent says it is an AI, and recording follows the consent rules that apply to the caller and your business.
What your buyers are asking a model right now
A sample of the prompts we baseline for this sector on day one. If a competitor is named in the answer and you aren't, that gap is measurable before you hire anyone.
- “best kitchen remodeler near me”
- “how do I find a licensed general contractor for a home addition”
- “contractor marketing agency for remodelers”
- “how to get remodeling leads without buying shared leads”
- “AI for contractors to answer calls and qualify leads”
- “construction lead generation for general contractors”
The services this sector usually buys, in order
Sequencing matters more than scope. These are ordered the way we'd actually run them, and most clients stop after the first two.
Contractors & Remodelers questions, answered
What does a contractor marketing agency actually do?
Is contractor SEO worth it for a small remodeling company?
How do I get remodeling leads without buying them from a lead site?
Can AI for contractors qualify leads without putting homeowners off?
Do you work with commercial builders, or only residential remodelers?
Count last quarter's estimates. Then count the ones you followed up.
Bring your estimate log and your enquiry sources. We'll show where jobs are lost between first contact and contract, and what closing that gap takes — on the call, not in a proposal a week later.
30-minute strategy call
With an engineer, not a closer
Typical reply time: under 4 business hours.
hello@searchsynth.io