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SearchSynth
Pinterest Marketing

Pinterest is a search engine. Most brands post to it like a feed.

People open Pinterest to plan something — a kitchen, a wedding, an outfit, a week of dinners — and they search it with the intent to choose and buy. A pin that matches the search keeps being found long after it was posted, which a social post does not. Our Pinterest marketing services treat it accordingly: Pinterest SEO first, then steady pin design and publishing, then ads where they earn their place, all measured on the visits and sales that reach your site. It suits visual, considered purchases. It is usually the wrong channel for B2B software and services, and we will tell you so before you pay for it.

Contact usSee pricing
EVIDENCEsales callsown datasupportdraftgatepublishedmeasuredfeeds the next brief

swipe to see the whole diagram →

the same loop, run on pins: draft, check, publish, measure, feed the next batch

Built on what people type into Pinterest
Search-firstBuilt on what people type into Pinterest
New pins on a steady schedule, not in bursts
WeeklyNew pins on a steady schedule, not in bursts
Account, boards, designs and ad account in your name
You own itAccount, boards, designs and ad account in your name
Reported on visits and sales, not impressions
Site-sideReported on visits and sales, not impressions
01Scope

What Pinterest SEO and management covers

Most of the work is unglamorous: finding the words people search, putting them in the right places, and publishing good images on a schedule for long enough to matter.

Pinterest keyword research

Pinterest has its own search language, and it is not the same as Google's. We research inside Pinterest itself — its search suggestions, its trends tool and the keyword data in its ads platform — to find the phrases your buyers use when they are planning, then map each one to a board and a set of pins.

  • A keyword map built from Pinterest's own search data
  • Seasonal terms flagged with when to start publishing for them
  • Each keyword assigned to a board, so nothing is guessed later

Board architecture & profile setup

Boards are how Pinterest works out what your account is about. We restructure them around the topics people search rather than around your internal product names, rewrite titles and descriptions in plain searchable language, and claim and verify your website so pins from your site are credited to you.

  • Boards rebuilt around searched topics, with clear titles
  • Business account, profile and claimed website set up properly
  • Thin, duplicate and off-topic boards merged or archived

Pin titles & descriptions

The words attached to a pin are what let it be found. Every pin gets a title and description written for a specific search, in sentences a person would read, linking to the most relevant page on your site rather than the home page.

  • Titles and descriptions written per pin, not templated
  • Each pin linked to the page that matches its promise
  • No keyword lists pasted into descriptions

Rich pins & product catalogue feeds

Rich pins pull details such as price and availability from your website, so they stay correct when your site changes. For shops, we connect your product catalogue as a feed so products become pins without anyone uploading them by hand.

  • Rich pin markup added to your site and checked
  • Catalogue feed connected and its errors cleared
  • Product groups organised for both organic pins and ads

Pin design

A pin is a tall image competing in a grid full of other people's images, often on a phone screen. We design pins from your own photography in a consistent, recognisable style, with any text on the image large enough to read at thumbnail size.

  • A set of pin templates in your brand, owned by you
  • Several designs per page or product, not one
  • Built from your real photographs, never stock passed off as your work

Publishing & Pinterest management

Consistency matters more than volume. As your Pinterest manager we schedule new pins every week to the right boards, keep the account tidy, and plan seasonal content well ahead of the season — people plan on Pinterest early.

  • A weekly publishing schedule agreed in advance
  • A seasonal calendar planned months ahead
  • One named person managing the account

Pinterest Ads management

Ads put a pin that already performs in front of more of the right searches. We set up conversion tracking first, then build campaigns around keywords, interests and your catalogue. Ad spend is paid by you directly to Pinterest; we never mark it up.

  • Pinterest tag and conversion tracking installed and tested
  • Search, interest and catalogue campaigns, structured to compare
  • Budget moved towards what sells, with the reasoning shown

Measurement tied to your site

Impressions and saves are easy to grow and easy to mistake for progress. We tag every pin's link so your own analytics shows which pins and boards sent visitors, and which of those visitors enquired or bought. Pinterest's numbers are reported beside yours, never instead of them.

  • Tagged links so Pinterest traffic is visible in your analytics
  • Visits, enquiries and sales reported per board and per pin
  • A plain statement each month of what is and is not working

What you get every month

  • New pins, published weekly

    Designed, titled, described, linked and scheduled — not a folder of images handed over for you to upload.

  • A Pinterest keyword map

    The searches worth targeting, which board each belongs to, and when the seasonal ones need to start.

  • A clean board structure

    Boards organised around what people search, kept tidy as the account grows.

  • Pin templates you own

    The design files in your brand, usable by your own team after the engagement ends.

  • A seasonal calendar

    What is being published and when, planned far enough ahead that nothing seasonal goes out late.

  • A monthly report in plain English

    Site visits, enquiries and sales from Pinterest, per board and per pin, including the ones that did nothing.

How we work

Research

  • Pinterest search suggestions
  • Pinterest Trends
  • Ads keyword data

Design

  • Your photography
  • Figma
  • Canva

Publishing

  • Pinterest scheduler
  • Tailwind
  • A shared calendar

Catalogue

  • Shopify
  • WooCommerce
  • Product feeds
  • Rich pin markup

Ads

  • Pinterest Ads Manager
  • Pinterest tag
  • Conversion tracking

Measurement

  • GA4
  • Pinterest Analytics
  • Tagged links
  • Your order data
02Process

The first 90 days

  1. Weeks 1–2

    Audit and setup

    Account, boards, existing pins and tracking reviewed. Website claimed, rich pins and catalogue feed connected, keyword map written. This is also where we say so if Pinterest is not the right channel.

  2. Weeks 3–4

    Boards and templates

    Boards restructured around the keyword map, pin templates designed in your brand, and the first month's publishing schedule agreed.

  3. Weeks 5–8

    Publish steadily

    New pins every week, each written for a specific search and linked to the right page. Early numbers are small and we will not dress them up.

  4. Weeks 9–12

    Read the first results

    Enough has been live for long enough to see which topics and designs are being found. The schedule shifts towards those, and ads start if you have taken them.

  5. Ongoing

    Build the library

    Keep publishing, refresh designs for pages that deserve more attention, and plan the next season early. Results on Pinterest build over months, not weeks.

03Pricing

Pinterest management services

Three ways to start, priced for a small business. Ad spend is separate and paid by you straight to Pinterest.

Pinterest Audit & Setup

$1,000

fixed fee · 2 weeks

Whether Pinterest is worth your time, and the account set up properly if it is.

  • Honest fit assessment for your business
  • Pinterest keyword map
  • Board structure rebuilt and profile rewritten
  • Website claimed, rich pins and catalogue feed set up
  • Link tagging so traffic shows in your analytics

Owners who want the foundations right and will publish themselves.

Get started
Most chosen

Pinterest Management

from$1,500

per month · 3-month minimum

The full organic programme: Pinterest SEO, pin design, weekly publishing and reporting.

  • Everything in the Audit & Setup
  • New pins designed and published every week
  • Titles and descriptions written per pin
  • Seasonal calendar planned ahead
  • Board upkeep and catalogue feed monitoring
  • Monthly report on site visits, enquiries and sales

Visual businesses with good photography and no time to pin.

Get started

Pinterest Management + Ads

from$2,800

per month · 3-month minimum

Everything in Management, plus Pinterest Ads planned, built and managed. Ad spend is paid directly to Pinterest and is separate.

  • Everything in Pinterest Management
  • Pinterest tag and conversion tracking set up
  • Search, interest and catalogue campaigns
  • Ad creative designed and tested
  • Spend and sales reported side by side

Shops with a product catalogue and a budget to put behind what works.

Get started

Prices are starting points, not quotes. Scope drives the number, and you get a fixed one before you commit.

04Pinterest Marketing

Pinterest Marketing questions, answered

Is Pinterest marketing worth it for my business?
It is worth it if what you sell is visual and people take time to plan the purchase, and usually not worth it otherwise. Home and interiors, remodelling and renovation portfolios such as kitchens, bathrooms and outdoor living, fashion, food, weddings and events, DIY, travel, and online shops with strong product photography are a natural fit. Most B2B software and professional services are not, and no amount of management changes that. The audit starts with this question, and if the answer is no we will say so rather than sell you the retainer.
How much do Pinterest marketing services cost?
Our Pinterest Audit & Setup is a $1,000 fixed fee, Pinterest Management starts from $1,500 per month, and Pinterest Management + Ads starts from $2,800 per month. Both monthly plans have a three-month minimum, because less than that is too short to judge the channel. Ad spend is not included in any of these; you pay it directly to Pinterest from your own ad account.
What is Pinterest SEO?
Pinterest SEO is the work of making your pins and boards appear when someone searches Pinterest for what you sell. In practice that means researching the phrases people use on Pinterest, organising boards around those topics, writing pin titles and descriptions that match them, and connecting your website through rich pins and a product catalogue feed. It is closer to search engine optimisation than to social media posting, which is why we treat it as its own discipline.
How long does Pinterest take to work?
Expect months, not weeks. A new pin takes time to be picked up in search, and an account needs a steady run of publishing before a pattern shows. The trade-off is that a pin which works keeps being found long after it was posted, so the effort accumulates rather than expiring. We do not guarantee traffic or sales figures, and you should be wary of any Pinterest marketing agency that does.
What does a Pinterest manager actually do each month?
A Pinterest manager researches what to publish, designs the pins, writes their titles and descriptions, schedules them to the right boards, and reports on what they sent to your site. With us that is one named person, working to a schedule you have agreed, using your own photography. If you take the ads plan, the same person runs the campaigns, so organic results inform what gets promoted.
Do I need Pinterest ads, or is organic enough?
Organic is enough to start, and we would rather you began there. Ads make sense once the account is set up correctly, tracking works, and you can see which pins people respond to — then paid reach is spent on something already proven. As a Pinterest ads agency we will also tell you when the numbers say to stop. One honest note for local trades: organic pins are seen well beyond your service area, so ads with location targeting are often what makes Pinterest practical for a local remodeller.

Send us your Pinterest account, or the reason you never started one.

We will tell you honestly whether Pinterest suits what you sell, what is holding the account back if it does, and where your effort is better spent if it does not.

30-minute strategy call

With an engineer, not a closer

Contact us

Typical reply time: under 4 business hours.

hello@searchsynth.io