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Pricing

Every number we charge, on one page.

Agencies hide pricing because the answer is “it depends” and because a call is easier to sell than a number. It does depend — but not so much that we can't publish the ranges. Everything below is real, starting at $1,000, and nothing on a proposal will be a surprise against it.

01Get found

Win the ranked page, the map pack and the generated answer.

Generative Engine Optimization

Full scope

AI Visibility Audit

$1,200

fixed fee · 2 weeks

Where you stand today across every engine, why, and the ranked list of what would change it.

  • Priority query set built with your team
  • Full baseline citation matrix, all engines
  • Entity, schema and crawler-access review
  • Competitor citation teardown
  • Prioritised 90-day roadmap

Finding out whether you have a GEO problem at all.

GEO Retainer

Most chosen

from $2,500

per month · 6-month minimum

The full programme: entity foundation, content, off-site seeding and weekly tracking across every engine.

  • Everything in the Audit
  • Entity, schema and llms.txt implementation
  • 2–4 citation-worthy assets per month
  • Off-site placement and answer seeding
  • Weekly multi-engine tracking
  • Monthly live readout

Brands whose buyers research through AI before they ever visit.

Enterprise GEO

from $4,500

per month · custom scope

Multi-brand, multi-market programmes with the internal enablement to match.

  • Multi-region and multi-language prompt sets
  • Product-line and sub-brand entity architecture
  • Misinformation monitoring and correction
  • Custom tracking dashboards on your BI stack
  • Enablement for in-house content teams

Large catalogues, several brands, or regulated claims.

Technical SEO & Programmatic Scale

Full scope

Technical Audit

$1,800

fixed fee · 3 weeks

Full diagnosis with a ranked, engineer-ready backlog. Yours to implement however you like.

  • Full crawl and server log analysis
  • JavaScript rendering audit
  • Core Web Vitals field-data review
  • Schema and indexation review
  • Prioritised backlog with effort estimates
  • Two-hour walkthrough with your engineers

Teams with engineering capacity but no SEO diagnosis.

Technical Retainer

Most chosen

from $3,000

per month · 6-month minimum

Audit plus implementation. We work in your codebase and ship the fixes ourselves.

  • Everything in the Technical Audit
  • Implementation as reviewable pull requests
  • Schema graph rollout
  • Performance budgets wired into CI
  • Crawl and indexation monitoring with alerts
  • Monthly reporting and roadmap review

Sites where the backlog will never reach the top of the queue.

Migration Support

from $4,500

project scope

Replatform or domain move without the traffic cliff.

  • Full URL inventory and redirect mapping
  • Pre-launch staging QA
  • Launch-window monitoring and triage
  • 60-day post-launch recovery tracking

Anyone about to replatform. Bring us in before launch, not after.

Local SEO & Lead Generation

Full scope

Local Visibility Audit

$1,000

fixed fee · 1 week

A clear picture of where you stand locally and a ranked list of what to fix. Yours to act on however you like.

  • Google Business Profile review
  • Directory listing and duplicate check
  • Review profile compared with local competitors
  • Website and service-page review
  • Check of how AI assistants describe you
  • One-hour walkthrough of the findings

Owners who want to know what is wrong before paying anyone monthly.

Local SEO Retainer

Most chosen

from $1,500

per month · 3-month minimum

Ongoing local SEO services: we manage the profile, listings, reviews and pages for you.

  • Everything in the Local Visibility Audit
  • Google Business Profile management
  • Listing clean-up and monitoring
  • Review-request system and reply support
  • Service and service-area pages with schema
  • Monthly report and plan

Single-location trades and clinics with no time to run this themselves.

Local Lead Engine

from $3,500

per month · 3-month minimum

The retainer plus paid leads and call tracking, so every enquiry has a known source.

  • Everything in the Local SEO Retainer
  • Local Services Ads and search ads management
  • Call tracking with source reporting
  • Ad spend paid directly to Google, separate from our fee

Multi-location operators, or anyone comparing us with a contractor marketing agency.

02Win the channels buyers trust

The places people ask and plan before they search: Reddit and Pinterest.

Reddit Marketing & Community Visibility

Full scope

Reddit Audit & Strategy

$1,500

fixed fee · 2 weeks

Where your buyers are on Reddit, what is being said about you, and whether the channel is worth your time at all.

  • Subreddit map with promotion rules
  • Brand and competitor mention review
  • Search results check for Reddit threads on your terms
  • Written Reddit marketing strategy
  • A straight answer on whether to proceed

Finding out whether Reddit is the right channel before you commit.

Reddit Programme

Most chosen

from $2,500

per month · 3-month minimum

Ongoing disclosed participation by your own experts, with monitoring and measurement behind it.

  • Everything in the Audit
  • Brand presence set-up and disclosure wording
  • Weekly thread shortlist and drafting support
  • Brand and category thread monitoring
  • Answer-engine citation checks on joined threads
  • Monthly live readout

Businesses with real expertise to share and the patience to share it.

Reddit Programme + Ads

from $4,500

per month · 3-month minimum

The full programme plus Reddit Ads management. Ad spend is separate and paid directly to Reddit.

  • Everything in the Reddit Programme
  • Reddit Ads account and conversion tracking set-up
  • Campaign build, targeting and ad copy
  • Ongoing optimisation and budget control
  • Monthly spend and results report

Brands that want paid reach alongside earned standing.

Pinterest Marketing & SEO

Full scope

Pinterest Audit & Setup

$1,000

fixed fee · 2 weeks

Whether Pinterest is worth your time, and the account set up properly if it is.

  • Honest fit assessment for your business
  • Pinterest keyword map
  • Board structure rebuilt and profile rewritten
  • Website claimed, rich pins and catalogue feed set up
  • Link tagging so traffic shows in your analytics

Owners who want the foundations right and will publish themselves.

Pinterest Management

Most chosen

from $1,500

per month · 3-month minimum

The full organic programme: Pinterest SEO, pin design, weekly publishing and reporting.

  • Everything in the Audit & Setup
  • New pins designed and published every week
  • Titles and descriptions written per pin
  • Seasonal calendar planned ahead
  • Board upkeep and catalogue feed monitoring
  • Monthly report on site visits, enquiries and sales

Visual businesses with good photography and no time to pin.

Pinterest Management + Ads

from $2,800

per month · 3-month minimum

Everything in Management, plus Pinterest Ads planned, built and managed. Ad spend is paid directly to Pinterest and is separate.

  • Everything in Pinterest Management
  • Pinterest tag and conversion tracking set up
  • Search, interest and catalogue campaigns
  • Ad creative designed and tested
  • Spend and sales reported side by side

Shops with a product catalogue and a budget to put behind what works.

03Get chosen, and prove it

The content that earns the decision, and the measurement that shows it did.

Content Engine

Full scope

Content Audit

$1,500

fixed fee · 2 weeks

What you already have, what is working, what is quietly hurting you, and what to write next.

  • Full inventory with performance and decay analysis
  • Thin and cannibalising content identified
  • Evidence-source audit across sales and support
  • Prioritised brief backlog with rationale
  • Editorial standard, first draft

Teams publishing steadily with nothing to show for it.

Content Engine

Most chosen

from $3,000

per month · 6-month minimum

The full programme: evidence mining, two to four gated assets a month, structure, distribution and measurement.

  • Everything in the Audit
  • 2–4 published assets per month
  • Quarterly original research asset
  • Index-worthiness gate on every draft
  • Off-site placement and distribution
  • Per-asset reporting against pipeline

Brands who need to be the source, not another rewrite of page one.

Research Programme

from $4,500

project · per study

One original study designed, run, written and distributed — the asset your category cites by name.

  • Study design and methodology review
  • Data collection and analysis
  • Report, charts and extraction-ready summary
  • Press and analyst distribution
  • Rerun playbook so it compounds annually

Categories where nobody owns the definitive number yet.

Lead Generation & Pipeline

Full scope

Pipeline Audit

$1,500

fixed fee · 2 weeks

Where your leads come from now, where they leak, and what a qualified lead costs you today.

  • Lead source and response-time review
  • CRM stage, duplicate and follow-up check
  • Draft qualified-lead definition
  • Current cost per qualified lead, by source where the data allows
  • Prioritised fix list

Owners who suspect enquiries are being lost but cannot say where.

Lead Engine

Most chosen

from $2,500

per month · 3-month minimum

Inbound capture, qualification, follow-up and reporting built and run as one system.

  • Everything in the Pipeline Audit
  • Landing pages, offers and forms
  • Response within minutes on form and chat
  • AI lead qualification, routing and booking
  • CRM pipeline clean-up and automatic follow-up
  • Monthly report by source

Lead generation for small business teams with enquiries arriving and nobody free to chase them.

Lead Engine + Outbound

from $4,500

per month · 3-month minimum

The Lead Engine plus researched outbound to a named list of companies you want to work with.

  • Everything in the Lead Engine
  • Prospect lists researched and approved by you
  • One-to-one emails from your own authenticated domain
  • Reply handling and meeting booking
  • Ad spend and data-tool fees paid by you directly, separate from our fee

B2B lead generation where each customer is worth a considered, researched approach.

Analytics & Conversion

Full scope

Measurement Audit

$1,500

fixed fee · 2 weeks

How much of your data is wrong or missing, which numbers disagree, and what it would take to trust them.

  • Data-loss quantification against server logs
  • Event and conversion accuracy review
  • Consent and privacy compliance check
  • Attribution model assessment
  • Prioritised remediation plan

Anyone whose dashboards disagree with their CRM.

Measurement Rebuild

Most chosen

from $4,500

project · 8–10 weeks

Server-side collection, attribution and dashboards built and deployed into your stack.

  • Everything in the Audit
  • Server-side tracking in your infrastructure
  • Event schema and measurement plan
  • Attribution model with self-reported capture
  • Dashboards per audience
  • Handover and runbooks

Teams making budget decisions on numbers they privately distrust.

Conversion Retainer

from $2,500

per month · 6-month minimum

A running research and experimentation programme against your highest-value funnels.

  • Ongoing conversion research
  • Prioritised experiment backlog
  • Test build, run and analysis
  • Core Web Vitals monitoring and fixes
  • Monthly readout including failed tests

Sites with enough traffic to test properly and revenue that justifies it.

04Build the systems

Agents, the front desk that never misses a call, and the data underneath.

AI Automation & Agent Engineering

Full scope

Automation Blueprint

$2,500

fixed fee · 3 weeks

Process discovery, feasibility assessment and a costed roadmap — enough to take to a budget holder.

  • Process mining across up to 5 workflows
  • Feasibility, risk and data-readiness review
  • Costed roadmap with ROI model
  • Reference architecture and stack recommendation
  • One working proof-of-concept agent

Teams that need a defensible business case first.

Production Pilot

Most chosen

from $4,500

fixed scope · 8–10 weeks

One high-value workflow taken all the way to production, with evals, guardrails and observability from day one.

  • Everything in the Blueprint
  • Full build of one end-to-end workflow or voice agent
  • Eval suite, guardrails and red-team pass
  • Observability dashboards and alerting
  • Shadow-mode rollout and team training
  • 30 days of post-launch tuning

One painful, high-volume process you already know about.

Managed Automation Partner

from $2,500

per month · 6-month minimum

We own the automation layer: running what exists, watching it, and shipping the next workflow every quarter.

  • Monitoring, incident response and drift management
  • Continuous eval maintenance and prompt versioning
  • Model migrations and cost optimisation
  • A new workflow or agent each quarter
  • Monthly reporting to business outcomes

Teams running agents in production without an AI engineer.

AI Receptionist & Lead Capture

Full scope

Receptionist Build

$2,500

fixed fee · 2–3 weeks

One phone line answered by an AI receptionist that books into your calendar — tested and launched.

  • One phone line, answered day and night
  • Call script and rules written with you
  • Booking into one calendar or scheduling system
  • Missed call text back
  • Warm transfer to your team
  • Test call set, run before launch

One location that loses calls after hours or while on a job.

Managed Receptionist

Most chosen

from $1,000

per month · 3-month minimum

We run it after launch: watching calls, reading transcripts, fixing failures and reporting what it did. Requires a build.

  • Monitoring and alerts on failed or dropped calls
  • Regular transcript review
  • Script and rule changes as your business changes
  • Test calls re-run before every change goes live
  • Monthly report on calls, bookings and usage cost

Owners who want it looked after, not left to drift.

Full Front Desk

$4,500

fixed fee · 4 weeks

Phone, text, web chat and forms handled as one front desk, connected to your CRM and scheduling system.

  • Everything in the Receptionist Build
  • Web chat and web form follow-up within minutes
  • CRM integration with a summary of every conversation
  • Scheduling system integration
  • Quote follow-up on a schedule you approve

Businesses where enquiries arrive by phone, form and chat.

Business Systems & Data Foundations

Full scope

Data Readiness Audit

$2,000

fixed fee · 3 weeks

Whether your data can actually support the AI work you're planning, and what it costs to get there if it can't.

  • End-to-end trace of three business-critical questions
  • Source, ownership and quality inventory
  • Entity and identity-resolution assessment
  • Readiness score against six pillars
  • Costed remediation plan with sequencing

Anyone about to fund an AI programme on data they haven't tested.

Foundation Build

Most chosen

from $4,500

project · 8–12 weeks

The integration, entity, contract and serving layers built and deployed into your infrastructure.

  • Everything in the Audit
  • Integrations across your systems of record
  • Canonical entity model and identity resolution
  • Data contracts and CI quality gates
  • Semantic metric layer and reporting packs
  • Runbooks and team handover

Teams whose AI pilots keep stalling on data nobody trusts.

Systems Partner

from $3,000

per month · 6-month minimum

We own the foundation: new sources, widening contract coverage, and the on-call when a sync breaks at 2am.

  • New source onboarding each month
  • Contract and test coverage expansion
  • Pipeline monitoring and incident response
  • Quarterly architecture review
  • Direct Slack access to the engineers

Companies without a data team, or with one already at capacity.

05Adopt & govern

Get the org using it, and keep it defensible.

AI Strategy & Enablement

Full scope

AI Opportunity Sprint

$2,500

fixed fee · 4 weeks

AI strategy development in four weeks: a sized, sequenced roadmap of where AI pays in your business — and where it demonstrably doesn't.

  • Cross-functional interviews and workflow mapping
  • Time-and-motion baselines on the biggest costs
  • Opportunities sized in hours and money
  • Ranked roadmap with a not-doing list
  • Leadership workshop to agree the sequence

Leadership teams under pressure to 'do something with AI' without a plan.

Fractional AI Lead

Most chosen

from $4,500

per month · 6-month minimum

A senior AI operator embedded two days a week, owning the roadmap and the outcomes attached to it.

  • Everything in the Opportunity Sprint
  • Two days a week embedded with your leadership
  • Role-specific training across functions
  • Internal standard and prompt library
  • Champion programme and vendor selection
  • Monthly board reporting and adoption scorecard

Mid-market companies who need the decisions made, not just advised on.

Enablement Programme

from $2,000

per month · 3-month minimum

Training, standards and champions for teams that already have an internal owner driving the strategy.

  • Role-specific training tracks with recordings
  • Prompt and template library per function
  • Champion coaching and community setup
  • Adoption baselines and quarterly scorecard
  • Office hours for teams as they roll out

Companies with a capable internal lead who needs delivery capacity.

AI Governance & Assurance

Full scope

AI Risk Register

$2,000

fixed fee · 3 weeks

Every AI system in the business, found, tiered and ranked by exposure, with a costed remediation plan.

  • Full discovery across teams, vendors and repos
  • Risk tiering against the frameworks that apply to you
  • Gap analysis with regulatory deadlines mapped
  • Prioritised remediation plan with effort estimates
  • Board-ready summary of exposure

Boards and GCs who need a defensible answer to 'what AI are we running?'

Assurance Programme

Most chosen

from $4,500

project · 10–14 weeks

Controls, evals, oversight and evidence built for every system the register flagged as material.

  • Everything in the Risk Register
  • Eval suites and red-teaming wired into CI
  • Human oversight workflows implemented
  • DPIAs and technical documentation
  • Incident playbook and rehearsal
  • Customer assurance pack

Companies with high-risk systems, or enterprise buyers asking hard questions.

Governance Retainer

from $2,000

per month · 6-month minimum

We keep the register true, the evals honest and the evidence current as you ship and the rules move.

  • New systems onboarded and classified at build time
  • Eval maintenance and quarterly red-team runs
  • Regulatory change monitoring and impact notes
  • Security-questionnaire support for sales
  • Quarterly review with your GC or risk committee

Teams shipping AI continuously into a regulated or enterprise market.

Pricing

The questions that decide whether this is affordable

Asked and answered here so you can rule us in or out before spending half an hour on a call.

Why publish prices when nobody else does?
Because the alternative wastes both sides' time. Roughly a third of the calls we used to take ended with a budget mismatch that either party could have spotted in ten seconds from a price list. Publishing costs us some volume and improves every conversation that remains. If our numbers are wrong for you, we'd rather you know now.
Are these fixed prices or starting points?
Audits are genuinely fixed — the price shown is the price invoiced, and we absorb it if the work runs long. Anything marked 'from' is a floor that reflects our smallest realistic version of that engagement. Scope moves the number, and we quote a specific figure after the audit rather than a range.
Can we start smaller than an audit?
Yes. The strategy call is free and we do real work on it — we'll run your queries through the engines, look at your schema, or walk through a workflow before we speak. Plenty of those calls end with us saying the honest next step is something you can do in-house, and that's a fine outcome.
What's included in a retainer, and what's extra?
The retainer covers the scope listed on the service page, the people named at kickoff, and the reporting cadence. Genuinely new scope — a second brand, a migration, a market launch — is quoted separately before any work starts. We don't bill overage without an agreed change first.
Do you work with startups or small businesses?
Sometimes, and honestly not always well. Our floor is set by senior engineers doing the work rather than by a margin target, so a five-page site or a pre-revenue team is usually better served elsewhere. Where we can help a smaller company is a single high-value audit that leaves them with a plan to execute themselves.
How do payment terms work?
Audits are fifty percent up front and the balance on delivery. Retainers are billed monthly in advance on net-15 terms. Project builds are milestone-based, tied to demonstrable deliverables rather than dates, so you're never paying ahead of working software.
What happens if it isn't working?
You leave. Retainers run six months minimum because meaningful movement inside a shorter window is mostly luck, then go month-to-month on thirty days' notice. Everything we build is in your repositories and your accounts from day one, so offboarding is a handover rather than a hostage negotiation.
Do you offer discounts for multiple services?
There's a genuine efficiency when services share a foundation — a technical SEO retainer alongside GEO costs less than the two separately, because the crawl and schema work serves both. We apply that where it's real and we don't invent a bundle discount to close a deal. Ask on the call and we'll tell you which combinations actually overlap.

Know the number before you know the scope?

Tell us the budget you actually have. We'll say plainly what it buys, what it doesn't, and whether starting smaller would serve you better.

30-minute strategy call

With an engineer, not a closer

Contact us

Typical reply time: under 4 business hours.

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