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SearchSynth
Local SEO & Lead Generation

Local customers pick from a short list. Our job is getting you onto it.

Contractor SEO used to mean one thing: rank on Google. Being found locally now means three surfaces — the map pack, the ordinary results underneath it, and the answer an AI assistant gives when someone asks who to call nearby. We do local SEO for contractors, trades, clinics and multi-location operators across all three, and we tie every call back to where it came from. Everything we build stays yours.

Contact usSee pricing
buyer questionCLASSIC SERPAI ANSWERyour brand

swipe to see the whole diagram →

one "who should I call near me" question, two places it gets answered — both should lead to you

Map pack, organic results and AI answers
3 surfacesMap pack, organic results and AI answers
Asked for a review, happy or not
Every customerAsked for a review, happy or not
Each lead tied back to its source
Per-callEach lead tied back to its source
Profile, site, reviews and phone number
You own itProfile, site, reviews and phone number
01Scope

Core capabilities

Local search rewards boring, accurate, consistent information more than cleverness. Most of this work is getting the facts about your business right everywhere, then keeping them right.

Google Business Profile management

Your profile is the listing that shows on the map and beside your name. We set it up properly and then keep it current, because a profile nobody has touched in a year looks like a business that may have closed.

  • Primary and secondary categories matched to the work you want
  • Services, service areas, hours and attributes filled in fully
  • Real photos of real jobs, added on a schedule
  • Regular posts and answers to customer questions

Review-request system

A simple routine that asks every customer for a review after the job, by text or email, with a direct link. We refuse to buy reviews, write fake ones, offer rewards for them or ask only the happy customers — all of that breaches platform rules and can get a profile suspended.

  • Request sent after every completed job
  • Reply templates for good and bad reviews
  • Alerts when a new review arrives

Citations & consistent details

A citation is any directory listing of your business name, address and phone number. When those details disagree from site to site, search engines trust all of them less. We find the mismatches and fix them.

  • Audit of existing listings and duplicates
  • Corrections on the directories that matter for your trade
  • One master record of the correct details

Service & service-area pages

One page per service and per area you genuinely cover, each saying something specific: the jobs you do there, the conditions you run into, the photos to show it. We will not publish one page copied across forty towns with the name swapped.

  • Page plan based on what people search for
  • Written from your own jobs, prices and photos

LocalBusiness schema

Schema is a block of code that states your business facts in a format machines read directly: what you do, where, when you are open, how to reach you. It helps search engines and AI assistants describe you accurately.

  • LocalBusiness markup for each location
  • Service, review and opening-hours details linked together

Local Services Ads management

Google Local Services Ads are the paid listings above the map, usually charged per lead rather than per click. We handle setup, Google's verification steps, budgets, and disputing leads that were never real enquiries.

  • Account setup and verification paperwork
  • Budget, job-type and area settings reviewed weekly
  • Ad spend paid by you, directly to Google

Call tracking & lead source reporting

Tracking numbers that forward to your normal line, so each call is logged against the profile, page or ad that produced it. Set up so the extra numbers do not muddle your directory listings.

  • Calls and form enquiries logged by source
  • Tracking numbers registered to you, not to us

Contractor lead generation you own

Lead generation for contractors is often sold as rented leads: a marketplace sells the same enquiry to several firms and you race to call first. We build the opposite — your profile, your site, your reviews, your number.

  • No shared or resold leads
  • All accounts opened in your name
  • Full handover if you leave

What you receive

  • Local visibility audit

    Where you show up today on the map, in the results and in AI answers for your main services, and what is holding each one back.

  • A complete, managed profile

    Google Business Profile filled in fully and kept current, with you as the owner and us as a manager you can remove.

  • Cleaned-up listings

    A record of every directory listing we found, what was wrong and what we changed.

  • Review routine

    The request messages, the timing and the reply templates, running without your office having to remember.

  • Service and area pages

    Published on your own website, with schema, written from your real work.

  • Monthly lead report

    Calls and enquiries by source, in plain English, with what we did and what we will do next.

Tooling

Profile & maps

  • Google Business Profile
  • Google Maps
  • Bing Places
  • Apple Business Connect

Listings & reviews

  • Major data aggregators
  • Trade directories
  • Review-request messaging

Ads & calls

  • Local Services Ads
  • Google Ads
  • Call tracking
  • Your existing phone line

Measurement

  • Search Console
  • GA4
  • Looker Studio
  • Local rank grids
02Process

Deployment roadmap

  1. Week 1

    Audit

    Profile, listings, reviews, website and competitors checked, and written up as a ranked list of fixes.

  2. Weeks 2–4

    Fix the facts

    Profile completed, categories corrected, mismatched listings repaired, call tracking and the review routine switched on.

  3. Months 2–3

    Build the pages

    Service and service-area pages written and published with LocalBusiness schema, starting with the work you most want.

  4. Month 3 on

    Add paid leads

    Local Services Ads and search ads where the numbers justify them, judged on the calls they produce.

  5. Ongoing

    Maintain

    Photos, posts, review replies and listing checks every month, so the profile never goes stale.

03Pricing

Ways to work together

Start with the audit and do the work yourself, or have us run it month to month. Both are normal.

Local Visibility Audit

$1,000

fixed fee · 1 week

A clear picture of where you stand locally and a ranked list of what to fix. Yours to act on however you like.

  • Google Business Profile review
  • Directory listing and duplicate check
  • Review profile compared with local competitors
  • Website and service-page review
  • Check of how AI assistants describe you
  • One-hour walkthrough of the findings

Owners who want to know what is wrong before paying anyone monthly.

Get started
Most chosen

Local SEO Retainer

from$1,500

per month · 3-month minimum

Ongoing local SEO services: we manage the profile, listings, reviews and pages for you.

  • Everything in the Local Visibility Audit
  • Google Business Profile management
  • Listing clean-up and monitoring
  • Review-request system and reply support
  • Service and service-area pages with schema
  • Monthly report and plan

Single-location trades and clinics with no time to run this themselves.

Get started

Local Lead Engine

from$3,500

per month · 3-month minimum

The retainer plus paid leads and call tracking, so every enquiry has a known source.

  • Everything in the Local SEO Retainer
  • Local Services Ads and search ads management
  • Call tracking with source reporting
  • Ad spend paid directly to Google, separate from our fee

Multi-location operators, or anyone comparing us with a contractor marketing agency.

Get started

Prices are starting points, not quotes. Scope drives the number, and you get a fixed one before you commit.

Related reading

How we think about Local SEO

9 min read

Construction lead generation: what actually works for contractors in 2026

Referrals and repeat work still bring most construction leads, shared leads make you compete for a customer you already paid for, and since October 2026 Google bills for some Local Services Ads calls you miss. What the evidence says works, what each option costs, and what to fix first.

Read it
04Local SEO

Local SEO questions, answered

How much does local SEO for contractors cost?
Our local SEO for contractors starts at $1,000 for a one-off audit and from $1,500 per month for ongoing management. The Local Lead Engine, which adds Local Services Ads, search ads and call tracking, starts from $3,500 per month. Ad spend is separate and paid by you directly to Google, so you can see exactly what goes where.
How long does contractor SEO take to work?
Expect months, not weeks. Fixing a wrong category or mismatched listings can change things fairly quickly, but a new or neglected profile takes months to build the reviews and history that local results reward. That is why the retainers have a three-month minimum. Anyone promising page one in thirty days is guessing or planning something you would not want done in your name.
Can you guarantee a spot in the Google map pack?
No, and nobody honestly can. Google says it ranks local results on relevance, distance and prominence, and distance means how far the searcher is from your business — which no agency can change. We can make your profile as relevant and well-regarded as possible. We cannot make a customer on the far side of town closer to you, and we do not guarantee rankings or lead volumes.
Is local SEO better than buying leads from a marketplace?
They do different jobs, but only one of them leaves you with something. Marketplace leads start arriving quickly and stop the day you stop paying, and the same enquiry is often sold to several firms. Contractor lead generation through your own profile, site and reviews is slower to start, but the enquiries come to you alone and the assets remain yours. Many firms sensibly run both for a while.
Do you write or buy reviews?
No. We never write, buy or reward reviews, and we do not filter requests so only happy customers are asked. All of those breach Google's review rules and can get reviews removed or a profile suspended. What we do is make sure every real customer is asked once, at the right moment, with a link that takes seconds to use.
How are you different from a home services marketing agency?
We are engineers first, so the work is measured rather than described. Where a home services marketing agency or contractor marketing agency might sell a bundle and report on impressions, we report on calls and enquiries by source, open every account in your name, and hand everything over if you leave. If the tracking shows a channel is not producing calls, we will say so and stop spending your money on it.

Find out what a local customer sees when they look for you.

Send us your business name and the areas you cover. We'll look at your profile and listings before the call and open with the three fixes most worth making — whether or not you ever hire us.

30-minute strategy call

With an engineer, not a closer

Contact us

Typical reply time: under 4 business hours.

hello@searchsynth.io